For the shooting of our new Fall-Winter 2022 collection, we bet on an innovative concept that brought our socks to life like never seen before. We enlisted the magic of local artists!
But first, let’s take a quick look at the wonderful creative madness behind the collection…
A ‘very’ mismatched concept
You know how it goes… First you lose one sock… Then you lose another… Until one day you decide to pair up the two abandoned socks and accidentally create a unique duo you never imagined. Inspired by the fun of these unexpected pairings, we decided to let our creativity run wild and make our own version… Obviously with Jimmy Lion’s signature ‘fashion’ twist!
Discover The Mismatched Collection.
With designs that transform classic patterns, like stripes, dots and diamonds, into something completely disruptive and fun, we knew the photoshoot couldn’t be any less.
*Enter the body painters!*
With their special skin paints, a small team of visual artists managed to transform our models’ legs into true works of art.
The process was arduous and very meticulous. With endless detail! And we couldn’t love the result more.
Take a look and discover the process with your own eyes!
Thanks socks much!