As we close another amazing year, we can’t help but look back at some of the greatest moments we’ve shared over the last 12 months. It was a year of many firsts and new adventures, and we can’t believe how lucky we are to do what we do.

We made moves to get us closer to our sustainability goals, opting for the use of better materials like certified organic cotton, regenerated nylon and recycled wool. These materials opened the door for us to launch brand new products like our first ever Performance Collection of technical running and cycling socks (made with ECONYL® regenerated nylon), and our first line of tees (made with 100% organic cotton)!

To tie it all together, we decided it was time to revamp our look, so we debuted our daring new logo & mission in September, complete with a newer, bolder version of our beloved lion head.

We also had the opportunity to expand to cities closer to you, opening new pop-up stores in France, Italy and Spain.

None of this would have been possible without a monumental effort by our team, which, we’re pleased to say, grew to 50 talented folks.

And, of course, we’d be remiss if we didn’t thank YOU. So thank you, and cheers to 2024!